Strategy & value basis

STRATEGY

It is our primary strategy to be the fast-moving private alternative in the Nordic/Baltic wine and spirits market.

The strategy is built on:

• Nordic/Baltic coordinated business strategy tailored to each country.
• Strong supplier and customer relations.
• No direct competing suppliers.
• Trade experience and flexibility.
• Focus on quality and brand building.

VALUE BASIS

At AMKA we accomplish our work in accordance with three strategic values.

Quality

• We apply quality to everything we do.
• We have many years of experience.
• We are innovative and internationally oriented.
• We consider variation a strength.
• We only work with wines and spirits that are bottled in origin.
• We supply good experiences.

Commitment

• Quality wines and spirits are our passion.
• We consider our wine and spirit suppliers as our business partners.
• We are interested in our colleagues and partners.
• We work hard to live up to the demands of ourselves and others.
• We listen actively and respect the opinions of others.
• We give advice with mind and heart.

Integrity

• We keep our promises.
• We are open and honest.
• We give praise and constructive feedback.
• We communicate in a serious but informal tone.
• We use common sense as a work tool.